Shared Product Catalogs (SPCs) are a core component of Snap-n-Tap’s collaborative ecosystem – they enable a merchant to share its products with another merchant. By doing so, merchants can cross-sell each other’s products through SNAPnTAP’s payment channels. As a result, customers can order from multiple merchants at the same time.
There are many reasons why cross-selling is beneficial for merchants today. For one, it’s a great way to increase average spending through increased exposure at points of sale. It also offers customers greater convenience, as jumping from one merchant to another – especially if there are long lines – can be a headache.
A bartender is starting a tab with items from two different merchants.
SNAPnTAP ensures that each merchant’s operation remains unchanged even when merchants share catalogs with one another. How? When customers order from multiple merchants with a single transaction, SNAPnTAP‘s software will automatically split an order by merchant and distribute those orders and their associated funds to merchants’ SNAPnTAP accounts.
Much of SNAPnTAP’s software is built around the management of SPCs. For example, merchants can specify which businesses they want to share their catalogs with. Merchants can choose the days and times their product catalogs are available to purchase from. Merchants can also set permissions on their SPCs. Finally, SPCs themselves can be updated and managed in real-time, while always remaining in sync across collaborating merchants (more on this in a future post).
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