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In today’s digital age, more and more businesses are selling their products online. If you’re thinking about starting your own online store, there are a few things you need to do to make sure it’s successful.
In this blog post, we’ll discuss some tips on how to create a successful online store. We’ll cover topics such as:
Your brand is an important part of guest’s interaction with your store. Therefore, your store’s design should be both beautiful and user-friendly. You want your customers to be able to easily find the products they’re looking for and checkout quickly and easily.
Most companies allow you to select one color and an image. SNAPnTAP’s Online Stores work a bit differently. We take your primary brand color, and generate an entire palette to customize the entire look and feel of your online store. Our system ensures there is enough contrast between the backgrounds and the text for readability.
When combined with beautiful photos, guest feel welcomed when they come across your online store. A polished and clean UI improves the checkout conversion and creates a delightful experience for the guest.
With the right platform, you can easily sell multiple different types of products in your online store. This includes physical products, digital products, subscriptions, and bookings.
If you’re selling physical products, you need to make sure you have a shipping policy in place. You also need to make sure your products are properly packaged and shipped. With SNAPnTAP, you can create a delivery only online store within seconds. We also support attaching custom files and forms, so you can attach any policies of FAQs to your products and checkout process.
If you’re selling subscriptions, you need to ensure guest can easily manage their subscriptions. You may want to offer a trail period before billing starts, or offer different pricing based on billing periods. SNAPnTAP allows you to customize your entire subscription product with ease. Guest can checkout a subscription as easily as buying any other product. They are also given a direct link to manage their billing with ease, so you don’t have to manage it for them.
If you want to expand your product selection, you can collaborate with other merchants. This is known as multi-vendor selling, or cross-selling.
With multi-vendor selling, you can allow other merchants to sell their products in your store. This can be a great way to increase your product selection and reach a wider audience.
Why would you want to collaborate with other merchants and cross-sell?
Cost of customer acquisition is only growing, meaning you have to spend more as a business to acquire a customer. With cross-selling and collaborating, you can work with merchants YOU trust and have a symbiotic relationship with to unify a payment experience and expand your online selling channels. As a result, cross-selling and collaborating can help unlock additional revenue and higher profit margin.
The checkout process is one of the most important parts of your online store. If your checkout process is slow or difficult, customers will be more likely to abandon their carts.
There are a number of things you can do to make your checkout process faster and easier. For example, you can offer multiple payment options, allow customers to create accounts, and save their shipping information.
SNAPnTAP ensures checkout process is fast and intuitive. We automatically add additional payment methods, such as Apple Pay and Google Pay. We are also working on adding direct ACH payments, so you can lower your payment processing cost while ensuring a safe and secure payment. ACH payments are being added to many other marketplaces, such as AirBnB, Amazon, and even Google services.
When it comes to creating an account, we have the simplest way to ensure a fast and secure checkout. We only ask for the guest’s phone number (which we do not sell to third parties or data brokers). With each transaction, you can learn more about your most loyal customers.
By following these tips, you can create a successful online store. Remember to choose the right platform, design a beautiful and user-friendly store, sell multiple different types of products, collaborate with other merchants, and offer a fast and easy checkout process.
SNAPnTAP Online Stores are built with these principles in mind. Get in touch today, and we will help launch your online store with customized onboarding experience for free.
