In our last blog post, we introduced how Shared Product Catalogs (SPCs) – product catalogs you can share with other businesses for cross-selling – are the foundation of merchant collaboration in the SNAPnTAP ecosystem. In this post, we want to explore how our product catalogs are not only built for collaboration, but also designed to increase exposure and help grow sales.
Product catalogs are an often-overlooked component of any point-of-sale system, and have generally remained unchanged over the years. After all, it’s just a list of items merchants sell to their customers, right? Nope. A product catalog is the infrastructure that determines not only what you can sell, but how you can sell.
At SNAPnTAP, we completely redefined how product catalogs function. We made them shareable across merchants and flexible to the different payment channels that exist today. In other words, SNAPnTAP’s product catalogs change form depending on how they are used, and who they are used by. This flexibility maximizes your product catalog’s exposure to substantially increase revenue.
How does this work? We’ve already established how SNAPnTAP’s product catalogs are shareable across merchants, and how sharing product catalogs provides access to a super power known as “cross-selling,” which enables merchants to grow sales, lower operational costs, and streamline the customer experience.
So let’s focus on how SNAPnTAP’s product catalogs change form across different payment channels. SNAPnTAP offers three distinct yet interconnected payment channels – terminals, handhelds, and QR codes. Terminals are used for payments taken at a set location, like a countertop or bar. Handhelds are used to take payments wherever the customer is, like a table. QR codes are used by customers to take payments themselves.
For each payment channel, your product catalogs look different. On a terminal or a handheld, product catalogs will consist of items staff can add to a checkout page or tab. But on a QR code, product catalogs turn into front-facing “menus” that customers can interact with and pay for.
Here are shared product catalogs in two different forms. On the left are product catalogs displayed for terminals. On the right are the same product catalogs displayed for customers (accessed via QR code).
Even though product catalogs look different depending on who is interacting with them (staff vs. customer), they are still centrally controlled by the merchant. Any changes a merchant makes to their product catalog will instantly update across all payment channels. So if a merchant changes the price of an item, that price change will instantly reflect on the merchant’s QR code menu. If an item is taken off the product catalog, it is instantly removed from any customer-facing menu, too.
What does this all mean? SNAPnTAP streamlines merchants’ product catalogs across various payment channels so that transactions can be made from anywhere, at anytime, without needing to hire more staff or dedicate additional time.
Better yet, by making product catalogs shareable, different merchants can control their own product catalogs while allowing customers to purchase from multiple merchants at once, through any payment channel that is desired.
The end result is an extremely powerful payments ecosystem that positions every Snap-n-Tap partner to go well beyond its sales ceiling. We would love to tell you more about it, and invite you to find time to chat with us here.
